MTV #VMAS2021

who

[client] @MTV
what

[event] @vmas 2021
where

[platform] Twitter (and beyond)
when

[year] 2021
why

[brief] get diverse artists and stans across the world to connect in an inclusive, intimate way at the VMAs by breaking down a data-backed language barrier
how

[pre-event, event, post-event] see below

CALLING ALL MUSIC LOVERS 🗣🎶
Keep telling us what you L❤️VE about your favorite artists! There’s a chance they might see your tweet and react! #VMAStanMail pic.twitter.com/jI8si6ITws
— Video Music Awards (@vmas) September 7, 2021

pre-event: hype up

event: tap in

🗣 Attention STANS! Tonight we’re adding a fun new twist to #VMAStanCam. Be sure to RT or ❤ this tweet to make sure you don’t miss the reveal of #VMAStanMail! pic.twitter.com/DYszCmxeRA
— Video Music Awards (@vmas) September 12, 2021

post-event: pay off

Obviously we love every-dang-thing about what @aj_mclean says while answering fan tweets #VMAStanMail 🥰

Obviamente, nos encanta todo lo que dice @aj_mclean mientras responde los tweets de los fans #VMAStanMail https://t.co/Ph4nKEyeFK
— Video Music Awards (@vmas) September 13, 2021

wins

the shorty awards

the shorty awards
the webby awards

the webby awards
billboard

billboard
adweek

adweek
case study

case study

MTV #VMAS2021

who

what

where

when

why

how

pre-event: hype up

event: tap in

post-event: pay off

the shorty awards

the webby awards

billboard

adweek

case study

state farm's #personalpriceplan

hulu's #solaropposites