HULU’S #SOLAROPPOSITES

who

[client] @Hulu
what

[launch] Solar Opposites premiere
where

[platform] Twitter
when

[year] 2020
why

[brief] get existing and potential fans to tune-in for the series premiere by introducing them to the Shlorpion family — in the quirky, bold, and relatable language they already know
how

[pre-launch, launch, post-launch] see below

pre-launch: tease

HUMANS OF EARTH: Korvo & Terry and the rest of the gang from #SolarOpposites are here to answer some questions from @ThatKevinSmith. The #SolarOppositesxKevinSmith Twitter Q&A STARTS NOW! pic.twitter.com/wnDO5BN1Mb
— Hulu (@hulu) May 6, 2020

launch: release

Crash-landing in 3... 2... NOW! #SolarOpposites is NOW STREAMING pic.twitter.com/sUMIhV7PgS
— Hulu (@hulu) May 8, 2020

post-launch: sustain

The Shlorpions wish to communicate with you humans using these emoji icons!

Reply to this Tweet with #SolarOpposites + an emoji, and we'll send you back a special message. All episodes are now streaming on Hulu! pic.twitter.com/5slyfkN6vk
— Hulu (@hulu) May 8, 2020

wins

the shorty awards
screen rant

screen rant
los angeles times

los angeles times

HULU’S #SOLAROPPOSITES

who

what

where

when

why

how

pre-launch: tease

launch: release

post-launch: sustain

the shorty awards

screen rant

los angeles times

mtv #vmas2021

dildar wedding