STATE FARM’S #PERSONALPRICEPLAN

  • who

    [client] @StateFarm

  • what

    [amplify] #PersonalPricePlan integrated campaign + #JazzBath direct response pivot

  • where

    [platform] Twitter (and beyond)

  • when

    [year] 2022

  • why

    [brief] get NFL fans to explore and engage with the #PersonalPricePlan content series by inviting them to share their own personal game day rituals (and hinting at a reward)

    [follow-up brief] get NFL fans and those discussing the bath bomb video to turn any ordinary bath into a #JazzBath by ‘dropping’ an album and leveraging talent @PatrickMahomes and @JakeStateFarm

  • how

    [ugc concept, direct response] see below

amplify #PersonalPricePlan: UGC

amplify #JazzBath: album drop

wins

Next

mtv #vmas2021